Video Marketing

Video Marketing

• Video marketing is one of the most overlooked forms of online marketing. Creating videos is not as complex as it may sound. With a minimal budget, any business can produce quality videos for promoting their products and services. Here are some tips which can help you make the most of your video marketing campaigns.
• Video marketing strategies not only work, they are necessary to grow your business
• video is asserting itself as a critical component in forward-thinking digital marketing strategies, and with good reason.

What’s the difference between video marketing and advertising?

• The pre-roll ads we’re all so fond of skipping on YouTube, but those are not what I’m referring to in the context of video “marketing”.
• The distinction here goes back to the difference between paid and earned media. If you create an awesome 1-minute promotional video, and buy ad time on YouTube or any other site to run it, that’s paid media.
• If you take that same promotional video and run it on your own channel and site, and share it on your own social accounts, that’s earned media.

Video marketing strategy

• Post on YouTube:
• When it comes to video marketing, the first place to start is YouTube, the most popular video sharing site which is owned by Google.
• Write great titles:
• Titles are not only vital for your site pages, but also for your videos. A great title will not only attract the attention of your audience, but will also enhance the ranking of your video.
• Transcribe your videos:
• One of the best ways of optimizing your videos is by transcribing them. You can get your videos transcribed professionally for as little as $1 a minute.
• Once the transcription is complete, you can upload it on YouTube as a transcription file. In addition, you can add excerpts of the transcription in your video descriptions.
• Include a link to your site:
• After watching your video, many people will require more details before they buy your products or services. It is therefore very important to include a link to your site or landing page within your video description.
• Backlink to your videos:
• Backlinks are as important for videos as they are for web pages. Creating backlinks to your videos can be a very effective strategy for enhancing their search engine ranking. Therefore, whenever you write blog posts and articles, be sure to insert links to relevant videos.
• Self-host your videos:
• Self-hosting your videos will allow you to engage your visitors more effectively using calls to action and relevant information.

Facebook marketing strategy

Leverage the Existing Traffic to Your Site:

• The existing traffic on your site can be leveraged by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and/or any other social media account pages you have

Create and Schedule Your Status Updates:

• The average daily active user on Facebook is 757 million, according to a January 2014 report. And a certain percentage from those millions of people could be your next potential customers.
• If you want to use Facebook for maximum advantage, you need to post contents for your target audience with consistency. Your goals should be either to educate, to entertain, or to empower them
• There are also some Facebook posting statistics that you might want to consider when creating your status updates:
• Using emoticons increases comments by 33% and makes posts be shared 33% more often and get liked 57% more often than posts without emoticons (source: AMEX OPEN Forum infographic).

Use the Facebook Plugins:

• For blogs or websites with sidebars, you may want to use the Facebook Like Box or Like Button.
• You can give Facebook comment box.

Use Facebook Ads:

• Investing on Facebook ads will give your business a lift especially if you’re a start-up or a small business.

Create Facebook Contest:

• A 2013 report stated that 35% of Facebook fans like a page so they can participate in contests.
• People love contest and free stuffs.
• Doing a Facebook contest for your fans will give you higher engagement scores and activity.
• A simple “caption-this-photo” contest can actually bring in 5.5 times more connects than regular posts.

Develop a Facebook Reveal Page:

• Reveal page is a great option if you want to offer an exclusive advantage for your fans.
• It allows new visitors to like your page first before they can see the details of your events, contest, or deals, which can help you gain more fans and likes.

Engage with Your Facebook Community:

• Engaging and talking with your community on Facebook could build a strong relationship, trust, and loyalty.
• The most exciting result about this is that they can also turn as your repeat customers or potential leads.

Use Images and Videos for Your Content Updates:

• People love images and videos; they can also be seen easily on Facebook News Feed, which makes them easy to engage with.

These are few ways by which you can use Facebook for your business.